Recently, we began a journey to set up the Newsong family for the next season of ministry. We’ve been looking at everything from facilities and finances to systems and staff development.
One particular area of focus was our design aesthetic. This is far more than just appearing trendy. It’s important that our logo and branding are appealing to our current Newsong family, attractive to those outside our church family, and embody our core values well to all.
Before we show you our new logo and typeface, let’s talk about where we’ve been.
The above logos have been used in the past. The C3 in particular was critical to reinforce our focuses of Christ, Community and Cause. However, it had the potential to cause confusion as to the name of our church.
We started the design process with our values in mind.
You’ll begin to see this rolled out across the campus and in our communications but we wanted to be able to explain the WHY behind the logo. We feel strongly that this embodies the best of who we are as a Newsong family as we pray for God to work through us to reach those He loves.